https://roadmap.one/tags/new-product-introduction/ Recent content in New Product Introduction on RoadmapOne Hugo en-GB Tue, 21 Apr 2026 00:00:00 +0000 https://roadmap.one/blog/posts/blog45-business-case-pid/ Wed, 15 Apr 2026 00:00:00 +0000 https://roadmap.one/blog/posts/blog45-business-case-pid/ A business case for a new product is not a forecast — it’s the alignment artefact that forces every ExCo member to commit, in writing, to their functional contribution to the product’s success. This article covers the tight 3-page Project Initiation Document (PID) template that took Trayport to 62% CAGR, why PE-owned companies are better at this than anyone else, and why nothing should be allowed onto the roadmap until the PID is signed.