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      <title>Zone to Win: Geoffrey Moore&#39;s Portfolio Framework for Balancing Your Product Investment</title>
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      <pubDate>Mon, 20 Apr 2026 00:00:00 +0000</pubDate>
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      <description>Geoffrey Moore&amp;rsquo;s Zone to Win sorts every pound of product and engineering spend into four zones — Performance, Productivity, Incubation, and Transformation. The framework&amp;rsquo;s real value isn&amp;rsquo;t prescribing the right mix. It&amp;rsquo;s forcing honest visibility of your current mix, so the board can see whether zero Transformation spend (a slow-motion disruption waiting) or three simultaneous Transformations (theatre) is quietly hollowing out the core.</description>
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