Topic: New Product Introduction

Business Case for a New Product: The 3-Page PID Template That Forces ExCo Alignment

A business case for a new product is not a forecast — it's the alignment artefact that forces every ExCo member to commit, in writing, to their functional contribution to the product's success. This article covers the tight 3-page Project Initiation Document (PID) template that took Trayport to 62% CAGR, why PE-owned companies are better at this than anyone else, and why nothing should be allowed onto the roadmap until the PID is signed.