Topic: Portfolio Management

Zone to Win: Geoffrey Moore's Portfolio Framework for Balancing Your Product Investment

Zone to Win: Geoffrey Moore's Portfolio Framework for Balancing Your Product Investment

Geoffrey Moore's Zone to Win sorts every pound of product and engineering spend into four zones — Performance, Productivity, Incubation, and Transformation. The framework's real value isn't prescribing the right mix. It's forcing honest visibility of your current mix, so the board can see whether zero Transformation spend (a slow-motion disruption waiting) or three simultaneous Transformations (theatre) is quietly hollowing out the core.

Zone to Win: Geoffrey Moore's Portfolio Framework for Balancing Your Product Investment